In a professional landscape that is constantly evolving — often under pressure, uncertainty or low morale — companies today are looking for more than just pleasant moments to bring their teams together. Corporate seminars and team-building activities have become strategic tools for strengthening cohesion, boosting motivation and enhancing collective performance. And when these events are built around a strong sensory experience — such as tasting wine, spirits, sake or beer — their impact becomes even more powerful.
These beverages are not simple products.
They are cultures, craftsmanship, terroirs, stories.
Exploring them together during a workshop or corporate seminar in Marseille allows teams to create meaningful exchanges, spark curiosity, develop a shared vocabulary, and step outside their usual work environment. Participants learn, share, debate… and most importantly, discover each other in a new light.
At Weeno, based in Marseille, we believe that taste and sensory exploration are powerful catalysts for human and professional transformation. Through our corporate seminars in Marseille and private events, we help companies create experiences that are not only engaging and enjoyable, but also pedagogical, unifying and deeply meaningful.A team-building session built around taste is not just a pleasant break —
it becomes a driver of connection, engagement and team dynamics.
1. Skills development & team cohesion: wine knowledge as cultural literacy
Organizing a corporate seminar in Marseille is not just about offering a pleasant moment to your teams — it’s a genuine learning opportunity.
By introducing your collaborators to the fundamentals of wine, beer, sake or spirits, you provide them with a shared vocabulary, a common sensory framework, and a better understanding of products they often encounter in both personal and professional contexts. This shared foundation strengthens cohesion and aligns teams around a coherent and confident way of speaking about taste.
Beyond the convivial aspect, tasting workshops allow participants to develop transferable skills:
– sensory analysis
– attention to detail
– precise and structured communication
– olfactory and gustatory memory
– critical thinking
All of these skills are directly applicable in the workplace, regardless of the industry.
These team-building formats also encourage interaction between employees who may not usually collaborate. Around a glass, hierarchies fade, conversations flow more naturally, and exchanges become spontaneous. Tasting creates a neutral, non-hierarchical space conducive to dialogue, listening and collaboration.
At Weeno, we organise tailor-made corporate tasting workshops, including team challenges and blind tastings, designed to energize participants and combine laughter with learning.
Finally, learning together generates a strong sense of belonging. Teams no longer share only professional objectives — they share an experience, a memory, a reference point. And it is precisely this balance between education and enjoyment that makes a corporate seminar truly impactful.
2. A relaxed atmosphere that encourages open dialogue — in our venue or yours
The setting of a team-building event or a corporate tasting workshop naturally creates a completely different dynamic from that of the office. Far from formal meeting rooms, participants evolve in a more relaxed, informal atmospherewhere hierarchical barriers soften and conversations flow more freely. With a glass in hand, everyone becomes an observer, a learner, and a contributor all at once.
This environment encourages spontaneous communication. Team members feel more comfortable sharing impressions, asking questions, or suggesting interpretations without fear of judgment. Tasting is, by nature, subjective — there is no strictly “right” or “wrong” sensory answer — which strengthens mutual trust and makes space for genuine expression.
It’s also a powerful catalyst for collective creativity.
Comparing aromas, analyzing textures, debating food-and-drink pairings: these activities stimulate idea exchange, foster active listening, and encourage participants to articulate their thoughts clearly and confidently. These mechanisms translate directly into workplace benefits: smoother brainstorming sessions, stronger collaboration, and a greater ability to confront viewpoints constructively.
Whether during a corporate seminar in Marseille or a team-building experience, this relaxed yet structured environment becomes a true driver of relational performance. Teams don’t just collaborate because they have to — the conditions are created for cohesion to emerge naturally and lastingly.
We welcome you to our tasting venue at 31 rue Neuve Sainte Catherine, in Marseille’s 7th district, just steps from the Vieux Port.
3. Boosting motivation and recognition within your team
Offering your employees a unique experience built around wine, beer, sake, or spirits goes far beyond a simple moment of conviviality. It sends a strong message: your company invests in their growth, well-being, and curiosity — both professionally and personally.
A tasting workshop, a masterclass, or a corporate seminar in Marseille creates a genuine sense of recognition. Team members are no longer seen solely as operational resources, but as individuals to whom the company offers quality time, meaningful learning, and the joy of discovery. This attention nurtures pride, loyalty, and trust toward the organization.
The benefits of a corporate seminar in Marseille quickly become visible in the workplace:
- strengthened engagement,
- higher involvement in ongoing projects,
- increased motivation driven by a sense of being valued,
- and often an improved social climate.
In a context where employer attractiveness and talent retention are major challenges, these formats provide a modern, effective solution. They align perfectly with today’s expectations around workplace well-being (QVT), blending pleasure, learning, and team cohesion.
A corporate seminar in Marseille or a team-building tasting workshop thus becomes a true managerial tool: unifying, educational, and deeply human.
4. Corporate Seminar in Marseille: An Ideal City for Team Building
Choosing to organise a corporate seminar in Marseille or a team-building activity here is no coincidence. As France’s second-largest city and a cultural crossroads between the Mediterranean and Europe, Marseille offers an inspiring, accessible, and vibrant setting to bring teams together.
With its mix of coastline, heritage, gastronomy, and entrepreneurial energy, the city provides the perfect environment to turn a standard corporate event into a truly memorable collective experience.
A strategic destination for corporate events
More and more companies choose Marseille for their internal events thanks to several key advantages:
- excellent accessibility (TGV station, international airport, motorway networks),
- extensive hotel capacity for all budgets,
- infrastructures suited for seminars, congresses, and corporate gatherings,
- a mild climate all year long, ideal for outdoor activities.
Organising a corporate seminar in Marseille means offering your teams a refreshing change of scenery without leaving France — an environment that fosters focus, cohesion, and motivation.
An ideal playground for team-building and engaging activities
Marseille is exceptionally rich in team-building activities, combining culture, nature, and gastronomy:
- boat trips and coastal experiences,
- cultural visits,
- culinary and gastronomic experiences,
- sensory workshops around wine, spirits, sake, or beer,
- immersive events in unique or atypical venues.
Here, team building in Marseille takes on its full meaning: the environment naturally encourages curiosity, discussion, and collaboration. By stepping outside their usual work context, employees become more engaged and open, enriching the quality of interactions.
Marseille: a perfect setting for Weeno’s sensory experiences
This is why Weeno chose Marseille as one of its key activity hubs.
The city is perfectly suited for:
- tasting workshops,
- masterclasses,
- corporate cohesion events built around world beverages.
The strong connection to terroir, Mediterranean culture, gastronomy, and conviviality makes Marseille an ideal setting for experiential seminars combining pedagogy, pleasure, and team cohesion.
By bringing together a corporate seminar in Marseille, team-building activities, and sensory learning, companies can offer their teams an experience that is valuable, memorable, and truly unifying.
5. How Weeno meets these needs: our corporate & private event offers in Marseille
To transform a simple convivial moment into a true lever for cohesion, learning, and internal recognition, Weeno designs turnkey corporate seminars, team-building sessions, and private events around wine, spirits, sake, and beer.
Each project is built on a bespoke basis, tailored to the concrete challenges and goals of your organisation.
Flexible formats tailored to your objectives
Weeno offers a wide range of experiences, adaptable to your team size, budget, and expected outcomes:
- Tasting workshops (wine, beer, sake, spirits)
- Thematic masterclasses (regions, grape varieties, styles, production techniques)
- Immersive sensory experiences
- Corporate cohesion events and cultural discovery sessions
Each format can be oriented toward pedagogy, conviviality, or a balanced mix of both — creating the perfect formula for your corporate seminar in Marseille.
Designed for all profiles, from beginners to passionate enthusiasts
One of Weeno’s great strengths is its ability to adapt content and tone to the level of your participants.
Whether your employees are discovering these worlds for the first time or already have solid foundations, the experience is customised to:
- make the tasting accessible without oversimplifying it,
- dive deeper into technical explanations when required,
- recognise and value each participant’s contributions.
The goal is simple: ensure everyone learns something meaningful, regardless of their starting point.
A fully tailored organisation — on your site or in our spaces
Weeno can host your event:
- directly on your company premises, for maximum convenience,
- or in our partner venues in Marseille, Paris, or other locations upon request.
We handle the entire logistical aspect:
- tasting glasses,
- pedagogical material,
- beverage selection,
- sensory tools,
- setup and coordination.
Your teams have only one thing to do: enjoy the experience.
Expert and sensory-focused pedagogy
All events are led by WSET-certified trainers and industry experts.
The Weeno approach relies on a precise balance between:
- clear, structured theoretical input,
- guided tastings,
- sensory exercises,
- interactive exchanges.
Participants learn to taste, analyse, describe, compare, and understand styles, terroirs, and production processes — always in a friendly and accessible atmosphere.
A concrete and lasting impact for your company
A Weeno corporate event is more than a pleasant activity — it is a high-value investment.
Its benefits extend far beyond the session itself:
- enhanced product culture across teams,
- clearer and more coherent internal and external communication,
- greater employee confidence,
- strengthened cohesion,
- an effective tool for motivation and talent retention.
By combining training, pleasure, and team bonding, Weeno’s corporate events create a long-lasting impact, shaping both culture and performance within the company.
6. When to choose Weeno for your corporate seminar in Marseille
Wine, spirits, beer, or sake events are not reserved solely for end-of-year celebrations.
They can be strategically integrated into key moments throughout the life of a company.
Here are the most relevant contexts to organise a corporate seminar in Marseille with Weeno:
Annual team building or company outing
A corporate seminar built around wine, spirits, sake, or beer is an excellent tool for strengthening team cohesion.
It allows teams to step outside their usual environment, create shared memories, and build stronger relationships in a setting that is both enjoyable and structured.
This is often one of the most appreciated formats for long-term team engagement.
Onboarding new employees
A tasting workshop is an original and highly effective way to welcome new recruits.
By offering a moment of discovery and shared experience from day one, the company helps new employees:
- connect naturally with their colleagues,
- understand the company culture,
- form early cross-department relationships.
This creates a smoother and more human onboarding process.
Launching a new product, range, or project
In industries such as wine, spirits, hospitality, retail, or e-commerce, a sensory seminar is particularly relevant during product launches.
It enables teams to:
- understand the new product’s identity,
- align their commercial and communication messaging,
- feel directly involved in the launch.
The experience fosters ownership, clarity, and enthusiasm within the team.
Inter-department cohesion seminars
When multiple departments must collaborate (sales, marketing, customer service, logistics…), a Weeno event offers a neutral and collaborative space.
Through tasting activities, teams:
- interact more freely,
- build mutual understanding,
- develop a shared vocabulary,
- strengthen cross-functional collaboration.
The tasting becomes a bridge between perspectives and skill sets.
Rewarding high-performing teams (incentives)
Offering a tasting experience or a premium masterclass as a reward is a refined and meaningful way to value employee engagement.
Unlike a one-off bonus, the experience creates a lasting memory, strengthens recognition, and contributes to positive company culture.
Client, partner, or B2B events
Weeno formats also work exceptionally well for external corporate events:
- client loyalty gatherings,
- partner relations,
- PR operations,
- B2B networking events.
These experiences create a differentiated, high-value moment, reinforcing brand positioning and elevating the quality of the business relationship.
7. Testimonials: the concrete benefits of a corporate seminar in Marseille
Companies that have integrated wine tastings, sensory workshops, or team-building events around wine and spirits into their corporate culture consistently observe measurable human and operational improvements.
Here are some of the most common outcomes we hear from our clients.
Stronger Internal Communication
Many organisations — including one of our clients, Caisse d’Épargne — highlight how a sensory approach creates a new space for communication, far removed from the usual professional environment.
Tasting together, sharing perceptions, describing aromas or textures… all of this encourages a freer, more authentic dialogue.
A recurring piece of feedback is:
“The sensory approach helped break down silos.”
By lowering hierarchical barriers, participants feel more comfortable expressing opinions, debating ideas, and engaging with colleagues they don’t usually interact with.
This leads to smoother, more collaborative communication across the company.
A Reinforced Sense of Team Cohesion
Tasting events often generate powerful shared memories.
The team at Sud Wine Club, after attending one of our workshops, told us:
“We spoke differently, we laughed, we learned together.”
These shared experiences create emotional connections that go beyond job roles or departments.
The conviviality inherent to wine and tasting naturally cultivates:
- team spirit,
- cooperation,
- mutual trust.
This emotional bond significantly strengthens day-to-day collaboration.
A Concrete and Immediate Skills Upgrade
Participants do not leave with souvenirs alone — they leave with real professional skills, including:
- a shared technical vocabulary,
- reliable sensory benchmarks,
- improved ability to describe, analyse, and recommend products,
- a stronger sense of legitimacy in their role.
These competencies are directly applicable in fields such as:
- sales and business development,
- customer service,
- marketing and communication,
- hospitality and sommellerie.
This is one of the reasons why teams from the Sofitel in Marseille and Lyon regularly call upon Weeno to train their staff.
For them, and many others, a corporate seminar is not just a fun moment — it is a powerful tool for professional growth and performance enhancement.
8. How to organise your team-building event with Weeno: the key steps
Organising a corporate seminar in Marseille or a team-building experience around wine, spirits, sake, or beer with Weeno is designed to be simple, seamless, and fully personalised.
Every project is crafted tailor-made, according to your company culture, objectives, and operational constraints.
Step 1 — Initial Contact & Needs Assessment
Everything begins with a conversation with our team to clearly define your project:
- number of participants
- preferred beverage(s) (wine, spirits, sake, beer or a combination)
- participant level (from beginners to advanced)
- your objectives: team cohesion, training, incentive, client event, product launch, etc.
This diagnostic stage is essential to ensuring the pedagogical relevance and impact of your event.
📩 Contact us: [email protected]
📞 07 68 94 12 49
Step 2 — Designing a Tailor-Made Programme
Based on your expectations, Weeno builds a customised format, which can include:
- tasting workshops
- thematic masterclasses
- team challenges or blind tastings
- duration adapted to your needs (1h30, half-day, full day)
Each programme is structured to strike the perfect balance between pleasure, learning, and interaction.
Step 3 — Full Logistical Support
Weeno handles all operational aspects, offering you a turnkey experience:
- travel of the certified educator
- tasting materials and glassware
- curated selection of wines, spirits, beers or sakes
- full set-up on site
- pedagogical materials and sensory tools
Your teams can simply focus on enjoying the experience — without any logistical burden.
Step 4 — Facilitation on the Day
During the event, participants are immersed in a rich and engaging experience combining:
- clear, accessible theoretical insights
- guided tasting using professional methodology
- interactive discussions
- sensory exercises and convivial moments
The goal: a memorable, educational, and team-strengthening experience.
Step 5 — Post-Event Follow-Up
To extend the impact beyond the day itself, Weeno can provide:
- additional pedagogical resources
- feedback collection and insights
- recommendations for further training (WSET courses, masterclasses, certification pathways)
This continuity ensures that the benefits of your corporate seminar in Marseille are anchored in everyday professional life.
A seminar or team-building event centered around wine, beer, sake, or spirits is no longer just a pleasant moment shared outside the office…
It has become a strategic tool for modern organisations.
These experiences strengthen team cohesion, boost individual motivation, enhance employee recognition, and help develop a shared product culture within the company. By combining pedagogy, sensory exploration, and genuine pleasure, they create meaningful highlights that leave a lasting impression, reinforce internal connections, and give real purpose to collective engagement.
In an era where employee involvement is a key priority, offering this type of experience becomes a powerful lever for collective performance and long-term engagement.
With Weeno, these events go even further. They are built on structured learning, driven by certified educators, and designed to address the concrete challenges companies face today. Each seminar becomes a valuable, unifying and impactful moment — one that continues to resonate beyond the day of the event.
👉 Ready to plan your next corporate seminar or team-building experience in Marseille with Weeno?
Contact us at [email protected], through our website, or by phone at 07 68 94 12 49 to create a tailor-made event that combines professionalism, pedagogy, and conviviality — directly serving your team’s growth and cohesion.
